SDCX Featured Panelist Highlight: Katherine Rodriguez
The mission for Marriott International’s CX Innovation team is to dream about the future for our customers. As the Creative Director on the team, Katherine learned early on to find the spaces where there’s a need for something to exist to better serve the consumer. With a BFA in Communication Design from Syracuse University and 15 years of experiences in product development and design, retail manufacturing, UX and UI design, marketing, advertising and design thinking, she has been able to expand her role from a designer of things to include a designer of services and experiences, always keeping the guest at the center. During her 6 years at Marriott, Katherine lead design to launch the homesharing business, test in-room voice and chatbot experiences, and create the all-inclusive brand strategy portfolio wide.