the community for service designers in DC



Aza Damood

Lisa Mendelow

Communications Co-Leads

Amanda Chavez

En Jiang

Mallory Young

Events Coordinator

Rachel Thompson

Team coordinator

John Gray Parker


Jeneanne Rae


Service Design DC is a community of Service Design professionals dedicated to furthering the practice of Service Design in the Washington DC metro area. We believe that Service Design fuels innovation inspired by people and helps create better customer and citizen experiences. Founded in 2016, our goal is to provide opportunities for professional networking, sharing intellectual capital and thought leadership.

As a community led group, we aim to develop robust programming, including meetups, salons and service jams. We are also the home base of the new Service Design Network (SDN) DC chapter (though SDN membership is not required to join our DC community).

Get involved:

upcoming events

Combining Design, Lean Startup, and Agile approaches to reduce uncertainty

Price: $15.00 /per person
Fannie Mae | 1100 15th St. NW, Washington, DC 20005

* Please RSVP by April 11th with your full first and last name, bring a government-issued ID, and arrive 10 minutes early to the lobby for registration and escort to the conference center *

Description: Companies are continually trying to re-invent themselves by adopting methods such as Design Thinking, Six Sigma, Lean Startup and Agile. All of these methods promise cost-effective, faster, and customer-centric ways to create the “new.” However, in many companies, the introduction of these methods create confusion and sometimes impedes innovation.

What if there is a better way to govern innovation by combining these methods using a design-led approach? How can Design, Lean Startup, and Agile approaches co-exist? What is the role of the designer in all of this?

Shilpi Kumar, founder and CEO of Khoj Lab in Chicago will share how an integrated approach can lead to implementation success. She will show how the idea of flow can reduce bottlenecks and will lead the audience in a discussion about the shifting role of designers in an innovation-led enterprise.

We will do a short interactive activity during this session.


6:00pm – Building tour of Fannie Mae’s new DC headquarters (optional participation)

6:30pm - Program Begins

8:00 - Networking

We are very grateful to Fannie Mae, our host and sponsor for the evening! Light food and refreshments will be served. Please register with your full first and last name, bring a government-issued ID, and arrive 10 minutes early to the lobby for registration and escort to the conference center.

About our Speaker: Shilpi Kumar has over 15 years of professional experience as an Architect, Industrial Designer, Design Strategist, User Experience Researcher, and Design Educator. She is the founder of Khoj Lab, an Innovation consultancy, where the mission is to help business leaders of organizations discover new opportunities for growth and optimize the process to implement innovation strategies. Over the last year at Khoj Lab, she has built a team of multi-cultural, multi-lingual women who together speak six languages- English, Hindi, Cantonese, Mandarin, French, and Spanish.

Before founding Khoj Lab, Shilpi was part of the innovation kitchen at Herman Miller where she led global research initiatives to inform and establish a point of view on the future of the business and the future of work itself. Following which she helped GE Transportation Digital operation and strategy teams define an integrated business process for new product design and development.

Having spent multiple years in-house, Shilpi specializes in taking an inclusive approach with an eye on bringing together diverse perspectives from people across the organization. This approach helps Strategy and Product Development teams understand the whole view of innovation, draw on existing organizational strengths, and enable quick adoption of ideas. By framing the right questions to users, customers, and internal stakeholders, she can get to the root of the problem, figure out what next to make, or how to re-imagine a brand. Most importantly, her expertise lies in prioritizing organizational initiatives to align with where the market is heading and what customers really need.

Shilpi has a professional Architecture degree from BIT Mesra, Ranchi, India, Masters of Design from the Industrial Design Center at IIT Bombay, India, and a Masters of Design Methods from the Institute of Design at the Illinois Institute of Technology.

About our Sponsor:

Fannie Mae is a leader in providing housing finance for homebuyers and renters in the United States. We serve the people who house America. Together with our partners, we make sure that homeowners, homebuyers, and renters across the country have access to affordable financing opportunities.

Our Customer Experience Design (CXD) team is reinventing the company, putting design at the forefront of our business, and transforming how it fulfills this promise into the future. Our designers are strategists, storytellers, researchers, ethnographers, and rebels at the forefront of design, passionate about creating customer-centric solutions that will keep home within reach for more Americans.

CXD’s Service Design Community of Practice aims to build expertise at all levels and inspire Fannie Mae practitioners to bring service design tools to their work. Come meet Fannie Mae’s service designers at our new headquarters; we are excited to be sponsoring this event with the wider DC service design community!

T: @fanniemae F: @fanniemae I: @officialfanniemae L: @shilpikumar